Commercial Brief · Confidential

The color & black-clothes specialist from Monterrey. Not on U.S. shelves — yet.

CASAM is a Monterrey laundry brand that has been making detergent since 1998 — "porque el mundo se vive en colores." Seven SKUs built around one job: keeping color and black clothes looking new. Biodegradable, phosphate-free, concentrated and made for high-efficiency washers. It already sits on H-E-B, Walmart, Bodega Aurrerá, Soriana and Merco shelves in México and sells on Amazon México — but it has no U.S. storefront of its own. Feroz Harvest builds and runs that entire business unit — Amazon, own store, TikTok Shop, importing, warehousing and fulfillment — with $0 upfront and your product staying yours until it sells.

Prepared for Distribuidora CASAM · Laundry care · Monterrey, N.L.

Biodegradable laundry care for color & black clothes, from Monterrey. Now U.S. ecommerce.

Color & Color · Black & Black · BLK · CASAM · Súper Concentrado · 2 softeners Biodegradable · phosphate-free · concentrated · HE-compatible MX: H-E-B · Walmart · Soriana · Amazon México U.S.: greenfield — no storefront yet

Upfront cost to the brand — ever

Brand Loyalty Bonus on U.S. gross revenue

Consigned — the product is yours until it sells

Days to Amazon live — built from zero

01 · The Opportunity

Dark & color care is the corner of the laundry aisle the big brands treat as an afterthought.

Every American household does laundry, and a growing slice of them searches for one specific thing: a detergent that keeps black jeans black and colors from fading. On Amazon that shelf is thin — a couple of legacy names and a handful of imports — while "detergent for black clothes" and "color safe detergent" get searched all year long. CASAM's whole catalog is built around exactly that job, and it arrives with the three things the U.S. shopper now reads as premium: biodegradable, phosphate-free and made for HE washers. Twenty-seven years in Monterrey, national retail across México, Amazon México — the product is proven. What's missing is a real U.S. ecommerce home.

🖤

A Thin Shelf, Constant Searches

"Detergent for black clothes" and "dark laundry detergent" are evergreen searches with very few dedicated answers. Black & Black and BLK walk straight into that gap.

🌿

Green + HE Is the Price of Entry

Biodegradable, phosphate-free, concentrated, HE-compatible — the U.S. shopper reads these as the premium tier now, not the eco niche. CASAM has them across the whole line.

🔁

Laundry Repeats Itself

A jug is 64 loads, then it's gone. Detergent and softener are the definition of a reorder — built for Subscribe & Save and a refill rhythm.

👥

Two Buyers, One Line

Mexican and Latino households that already trust laundry from home — and the mainstream shopper who finds CASAM through a dark-clothes search. Same jug, two doors.

And it's already validated: CASAM sits on H-E-B, Walmart, Bodega Aurrerá, Soriana and Merco shelves across México and sells on Amazon México — real pull with no U.S. distribution behind it yet. The demand is real; the storefront is what's missing.

02 · What We're Building

You already built the hard half. We build the other one.

A plant in Monterrey, formulas that have held up for 27 years, and pull that already shows up on H-E-B and Walmart shelves and Amazon México — that's the half almost nobody manages to build, and CASAM has it. What's missing is narrow and specific: a U.S. entity, a U.S. Amazon account, an English storefront and someone who imports and answers the customer. Feroz Harvest provides the legal and operational umbrella: sales run under our U.S. LLC, we import and operate — and CASAM keeps doing the part that can't be outsourced.

CBrand SideCASAM

Product & formulas — the detergents and softeners
Production & quality control (Monterrey plant)
Brand identity & creative direction
Mexico business (untouched — retail, distributors, Amazon MX)
Content creation support
U.S. compliance package — full formula, SDS & English label (brand side, always)
Product ready EXW at the Monterrey plant — Feroz picks it up from there

FU.S. Growth SideFeroz Harvest

U.S. legal & tax umbrella (our LLC)
Importer of record — EXW pickup, border crossing, customs entry & chemical import filings
Custody at Laredo — consigned, insured, FEFO by lot
Laredo, TX warehouse + Amazon FBA — right across the border
Amazon launch — brand-owned page, not a reseller's
Own storefront + TikTok Shop U.S.
Content, SEO & customer service

03 · Operational Model

Open consignment: stock moves first — but it stays yours.

The U.S. runs at Prime speed — and Prime doesn't wait at the border. So inventory positions ahead of demand: Feroz picks up each lot EXW at the CASAM plant in Monterrey, crosses it, imports it and holds it in Laredo — but every jug stays CASAM's property until the moment it sells. You never finance our operation, and we never speculate with your product. Detergent is easy and safe to consign: long shelf life, no cold chain, sealed jugs that travel well.

Plan

Stock plan

We agree which SKUs and how much go in each lot.

Pickup

EXW Monterrey

Feroz picks up at your plant — Libertad 914 Ote. Insured from the dock.

Cross

Feroz imports

Feroz is the importer of record — customs entry and chemical import filings are ours.

Consigned

Laredo + FBA

Stock lives in Laredo and FBA — insured, segregated, still your property.

Sale

Prime-fast sale

A customer buys on any digital channel. Domestic shipping, Prime speed.

Payout

The 15th, every month

Your EXW price per unit sold + the 5% Brand Loyalty Bonus.

Right of return: unsold stock can go back to CASAM at any time — return freight on Feroz. From the moment we pick it up at your dock it is insured and it is our custodial responsibility. Rotation runs FEFO by lot — every SKU is a sealed, shelf-stable liquid with a long shelf life, so there is no cold chain and no rapid-rotation risk; lots simply sell oldest-first.

04 · Channel Strategy

Every digital channel, from zero — in phases.

No spreading thin on day one. Each phase builds on the last: Amazon with FBA first — Color & Color and Black & Black leading — then the own storefront, then the rest. One operational core behind every channel.

Day 0 — 30

Phase 1

Amazon Launch

Amazon FBAColor & Color + Black & BlackFirst consigned lot

Day 30 — 90

Phase 2

Own Turf

DTC storefrontGoogle ShoppingTikTok Shop U.S.

Day 90+

Phase 3

Full Scale

Walmart MarketplaceMeta ShopFaire · digital wholesale

💻Ecommerce only — and that is deliberate.

Feroz sells through digital channels only. Every channel above is an ecommerce channel. We can absolutely run a wholesale operation — but only where the order originates in ecommerce (Faire, Amazon Business, B2B orders through the storefront). We do not go into retail placement.

CASAM already lives on H-E-B, Walmart, Soriana and Merco shelves in México and on Amazon México. That business is yours and stays untouched. Once the product is landed here and moving, we can help open U.S. retail conversations — but that is a courtesy, not the scope of this agreement. Our focus is ecommerce, and that focus is why it works.

AMarketplace engineAmazon · under the Feroz umbrella

CASAM has no U.S. entity — the account launches under Feroz's LLC
Zero paperwork for CASAM
FBA: Prime delivery across the U.S. — liquids paperwork handled by us
Subscribe & Save from day one — the 64-load refill rhythm

CBrand homeOwn storefront + social

English-first storefront — the color & black-care story, told in English
A Dark Wardrobe Duo (Black & Black + softener) sold as what it is: the two-step routine
TikTok Shop U.S. — the black t-shirt before/after leads
Email + subscription refills owned by the operation

⚠️ INITIAL PROPOSAL ONLY — channels and phasing are not final. We still need to review CASAM's specific case, product by product, before locking the channel plan.

05 · Getting Detergent Into the U.S.

It's a household chemical, not food. Compliance is yours — importing and the storefront are ours.

Laundry detergent doesn't go through the FDA — it answers to the EPA's chemical rules (TSCA), the consumer-product safety agency (CPSC) and a few state laws. The split is clear: CASAM prepares the U.S. compliance package — full formula with CAS numbers, safety data sheets and an English label with U.S.-standard claims. Feroz is the importer of record: we pick up EXW, cross, file the customs entry and the chemical import certification, and take over from the moment the product lands in Laredo. No lot crosses until your package is ready.

🧪

01 · BRAND SIDE

Formula & SDS

Full ingredient list with CAS numbers and an English safety data sheet per SKU — the chemical import certification is built on this. Ready before lot #1 moves.

🏷️

02 · BRAND SIDE

U.S. Label & Claims

English label with net contents in fl oz, the cautionary statements U.S. detergents carry, ingredient disclosure for California — and the "biodegradable" and "eco" claims worded the way the U.S. allows.

🛃

03 · FEROZ SIDE

Importer of Record

Feroz picks up EXW Monterrey, crosses and files the customs entry and the chemical import certification. With your USMCA certificate of origin the jugs cross duty-free.

📦

04 · FEROZ SIDE

Custody at Laredo

Once product lands in Laredo: custody, insurance, lot control, FEFO rotation, Amazon's liquids paperwork and the storefront are on Feroz.

Each product line carries its own U.S. entry requirements beyond the basics above — detergents and softeners are not reviewed the same way, and a few states have their own rules on ingredients and labels. We walk through the full checklist line by line at the kickoff, before any lot is scheduled. Nothing on this page is the final compliance scope.

06 · Content & Organic Growth

The black t-shirt test is the ad. So is the color-bleed test.

Two black tees, ten washes, one in CASAM — side by side on camera. A white sock thrown in with the reds. The jug tipping into the HE drawer. Laundry is one of the most native, most rewatched categories on U.S. social video — "laundry TikTok" is a whole genre — and a dark-clothes specialist hands it a hook the big generic brands don't have. Growth is content and SEO first, so the U.S. presence never depends on ad spend to survive.

3–5Daily outputWhat we create

The black t-shirt test — ten washes, side by side
The color-bleed test — the white sock in with the reds
'Why phosphate-free' — the biodegradable explainer
The two-step dark routine — Black & Black + softener
The CASAM story — Monterrey since 1998, told in English

SEOThe long gameOwn 'detergent for black clothes'

30–80 U.S.-targeted articles
'detergent for black clothes' · 'dark laundry detergent' · 'black clothes fading'
'color safe detergent' · 'biodegradable laundry detergent' · 'phosphate free detergent'
'fabric softener for dark clothes' · 'HE laundry detergent' · 'detergente mexicano' — evergreen, repeats all year
Highly specialized SEO — constant niche searches, owned forever

07 · Implementation Roadmap

A clear path from zero to scale.

DAYS 0 — 15

Research & Compliance Prep

U.S. dark & color detergent shelf · pricing · line-by-line entry review · brand-side compliance package ready (formula, SDS, label) · stock plan for lot #1.

DAYS 15 — 30

Amazon + First Lot

Amazon account & listings · first consigned lot picked up EXW Monterrey → Laredo · FBA inbound · Amazon live Day 30.

DAYS 30 — 90

Launch & Learn

DTC storefront live (Day 45) · content production · creator seeding · reviews · Subscribe & Save.

DAY 90+

Full Scale

TikTok Shop U.S. · Walmart Marketplace · replenishment cycle 2 · Dark Wardrobe Duo & subscription pushes.

See the full timeline in the Onboarding tab →

08 · The Partnership

How this works financially.

A true commercial partnership — aligned incentives and a clear, transparent division of risk and reward. No hidden fees. No ambiguity.

Compensation model

CASAM sets its EXW Monterrey unit price (Exhibit A). Feroz sells at U.S. market pricing and earns the margin between that price and the final sale. You collect your full EXW price on every unit sold.

5% Brand Loyalty Bonus

On top of the EXW price, 5% of each month's U.S. gross revenue is remitted on the 15th. It's your brand — and that gets paid.

$0 upfront · optional ads

No fees, no memberships, no setup costs. Growth is content and SEO first — paid ads are optional, and if we ever run them, Feroz funds and manages them.

Consignment & returns

Title stays with CASAM until each unit sells. Return any time, return freight on Feroz. While consigned — from your dock onward — loss or damage is Feroz's responsibility at EXW cost.

Exclusivity & term

Exclusive U.S. digital rights for 12 months from signature. Around month 10 we sit down with the numbers and both decide. No auto-renewal; if it ends, a 90-day sell-through window applies.

Brand & ownership

The CASAM brand is yours, always. Mexico stays 100% yours and untouched. U.S. infrastructure built by Feroz (accounts, SEO, store config, customer data) is Feroz-owned — transferable at an agreed cost if you ever want to take it over.

On payment timing: all payouts land on the 15th. Amazon pays sellers roughly every 14 days (about 70% of a period up front, the rest released as its rolling reserve rotates), and Feroz remits your share within 15 days of every disbursement received — no waiting to pile them up. Direct-channel sales are paid on the 15th following the sale.

09 · What's Next

Three steps to getting started.

Review

Review & align

Review this brief in full. Raise questions, request clarifications, propose adjustments — until both sides are fully aligned.

Sign

Sign the agreement

The agreement reflects exactly what is outlined here — no surprises, no last-minute changes.

Kickoff

Kickoff call

SKUs and sizes confirmed, stock plan for lot #1, compliance checklist line by line (formula, SDS, label), timelines and owners — and we start building.

Twenty-seven years of clean color in Monterrey. One missing storefront.

CASAM has the plant, a line people reorder and real pull already on national retail shelves and Amazon México. Feroz already has the operation on the other side of the border — warehouse, LLC, Amazon and the whole ecommerce core, three hours up the road from your plant. Let's make it profitable at scale.

↖ Dash checker — open the menu & preview your dashboard

Cultivating Dreams · Growing Across Borders · Harvesting Success

www.ferozharvest.com

Feroz Harvest International LLC
1510 Calle del Norte St. · Laredo, TX 78041
Frank González · Cross-Border Growth Architect
[email protected] · +1 956 608 0958
Armando Garza · Brand Expansion Specialist · Key Account Manager

U.S. Expansion · CASAM × Feroz Harvest · Confidential · 2026

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Mockup · Sample data — live feed once we're operating

Consigned inventory.

Every jug tracked from the Monterrey plant to the U.S. customer — and every one remains CASAM's property until the moment it sells. This is the view both sides will see.

Ready · Monterrey (EXW)

4,000

units available at the plant

In transit · border

1,000

insured · Monterrey → Laredo

Consigned · Laredo + FBA

4,000

CASAM property · sale-ready

Sold · 30 days

900

▲ 22% units · vs previous month

Pipeline flow

Where units are right now — title stays with CASAM until sale

🏭

4,000

Monterrey (plant)

ready EXW · Feroz picks up

🚚

1,000

In transit

Feroz imports → Laredo

🏬

1,600

Laredo, TX

customs cleared · consigned

📦

2,400

Amazon FBA

consigned · Prime-ready

Stock by SKU · 7 laundry SKUs (units)

Counted in retail units — one jug or bottle. Sizes shown are the ecommerce presentation we'd propose; final sizes get confirmed with CASAM at kickoff. Any duo or case pack is a configuration of these same units, never a separate stock line.

SKU	Product	Profile	MTY	Transit	Laredo	FBA	Coverage	Status
CS-CC	Color & Color — 4.8 L (162 fl oz)	Color detergent · the hero · 64 loads	850	210	340	520		Healthy
CS-BB	Black & Black — 4.8 L (162 fl oz)	Dark detergent · élite line with amole · the hero	850	210	340	520		Healthy
CS-BLK	BLK — dark detergent, 3.5 L (118 fl oz)	Dark detergent · the everyday black-clothes jug	600	150	240	360		Healthy
CS-REG	CASAM Regular — 2.6 L (88 fl oz)	Color detergent · the entry price point	500	125	200	300		Healthy
CS-SC	CASAM Súper Concentrado — 2.6 L (88 fl oz)	Concentrated · easy-rinse · mixed & synthetic fabrics	500	125	200	300		Healthy
CS-BBS	Black & Black Softener — 1 L (34 fl oz)	Softener for dark clothes · step two of the routine	350	90	140	200		Healthy
CS-BSW	Black Swave — 1 L (34 fl oz)	Softener for dark & color clothes · no-rinse	350	90	140	200		Healthy
Total units			4,000	1,000	1,600	2,400	4,000 consigned · 9,000 total

1,600 Laredo + 2,400 FBA = 4,000 consigned. 4,000 + 1,000 + 4,000 = 9,000 units in the system. Every SKU is a sealed, shelf-stable liquid with a long shelf life — no cold chain, no rapid-rotation — so lots simply rotate FEFO, oldest-first. The Dark Wardrobe Duo and the case packs are built from these same units and counted below as configurations — never a separate stock line, so nothing is double-counted.

Pack configurations · how the units get sold

Every offer below is a packing configuration of the same units already counted above — none of them is a separate stock line and nothing is counted twice. U.S. list prices are placeholders until the pricing study on Day 5–12.

Offer	Contents	U.S. list	Channel
Color & Color	1 jug · 4.8 L · 64 loads	$29.99	Amazon · DTC
Black & Black	1 jug · 4.8 L · élite dark line	$32.99	Amazon · DTC · TikTok
BLK	1 jug · 3.5 L · dark detergent	$27.99	Amazon · DTC
CASAM Regular / Súper Concentrado	1 jug · 2.6 L	$24.99 – $26.99	Amazon · DTC
Softeners — Black & Black Softener / Black Swave	1 bottle · 1 L	$19.99	Amazon · DTC
Dark Wardrobe Duo	Black & Black 4.8 L + Black & Black Softener 1 L (mixed units)	$47.99	DTC · TikTok
Case of 4 · Color & Color	4 jugs · 4.8 L	$109.99	Faire · Amazon Business — digital wholesale only

The Dark Wardrobe Duo is the clearest case: it is one Black & Black jug and one softener bottle — units that are already sitting in the consigned count above. It is a bundle, not a product, so it never appears as its own row of stock. If it did, the same units would be counted twice. The case of 4 sells through digital wholesale only — Faire and Amazon Business, where the order originates in ecommerce.

Order	Channel	Product	City	Total	Status
#US-3120	Amazon FBA	Black & Black 4.8 L	Houston, TX	$32.99	Delivered
#US-3119	Own storefront	Dark Wardrobe Duo	Los Angeles, CA	$47.99	Shipped
#US-3118	TikTok Shop	Color & Color 4.8 L	San Antonio, TX	$29.99	Delivered
#US-3117	Amazon FBA	BLK 3.5 L	Phoenix, AZ	$27.99	Delivered
#US-3116	Amazon FBA	Black Swave 1 L	Dallas, TX	$19.99	FBA processing
#US-3115	Own storefront	Color & Color 4.8 L · 2-pack	Chicago, IL	$57.98	Delivered

CASAM enters the USA

The color & black-clothes specialist from Monterrey. Not on U.S. shelves — yet.

Dark & color care is the corner of the laundry aisle the big brands treat as an afterthought.

A Thin Shelf, Constant Searches

Green + HE Is the Price of Entry

Laundry Repeats Itself

Two Buyers, One Line

You already built the hard half. We build the other one.

Open consignment: stock moves first — but it stays yours.

Stock plan

EXW Monterrey

Feroz imports

Laredo + FBA

Prime-fast sale

The 15th, every month

Every digital channel, from zero — in phases.

Amazon Launch

Own Turf

Full Scale

It's a household chemical, not food. Compliance is yours — importing and the storefront are ours.

Formula & SDS

U.S. Label & Claims

Importer of Record

Custody at Laredo

The black t-shirt test is the ad. So is the color-bleed test.

A clear path from zero to scale.

Research & Compliance Prep

Amazon + First Lot

Launch & Learn

Full Scale

See the full timeline in the Onboarding tab →

How this works financially.

Compensation model

5% Brand Loyalty Bonus

$0 upfront · optional ads

Consignment & returns

Exclusivity & term

Brand & ownership

Three steps to getting started.

Review & align

Sign the agreement

Kickoff call

Twenty-seven years of clean color in Monterrey. One missing storefront.

The Gold Map: 30 days to Amazon live.

Gold Map · Gantt

Consigned inventory.

Pipeline flow

Stock by SKU · 7 laundry SKUs (units)

Pack configurations · how the units get sold

Sales & channels.

Revenue trend

Units sold by line

Revenue by channel

Recent orders